Here are a few key points to consider when trying to engage expats with your online marketing campaigns.
Expats come and go, they often arrive in a new country fresh without any local brand recognition or loyalty and usually choose the first business they find that they feel can serve them.
When running Google adwords campaigns you would usually select to target a particular language and location for the ads to display. However when it comes to expats they are searching online in multiple languages from various locations. ie, French Expats Living in Seoul, Korea could be searching online in French to find health insurance or apartment rental information in Shanghai, China.